Skills - Emma Mkrtchian

01 Discipline

Growth & Strategy

Channel strategy, launch sequencing and the calls that kept spend efficient.

Ran a data-led channel mix on Tramplin across paid social, search, localised campaigns into Asian markets and ecosystem partnerships - tracking every channel against CAC and cutting underperformers early, which held CAC at $27 while the category contracted.
Built a trust-led funnel for Tokenized Energy, testing each content format - thought leadership, webinars and video - against how far it moved an accredited investor from first touch to due diligence, then doubling down on what converted.
Sequenced launch communications across social, community, partnerships and events for ASI Cloud (formerly CUDOS) - coordinating paid visibility, organic coverage and community validation into one funnel rather than running channels in isolation.
Secured ecosystem-level distribution for Tramplin through direct partnerships with the Solana organisation - including an app launch on Solana phone - plus Cherry.Fun, SNS and MonkeDAO.
Ran hands-on paid campaigns across Google Ads, Meta, X and LinkedIn Ads for ASI Cloud, Tramplin and Tokenized Energy.

02 Discipline

Content built and run across every format - for me, and for the teams I've led.

Created and managed content across X, Discord, Telegram, Medium, Instagram and YouTube.
Produced video content end to end - filming and editing team interviews, plus personal video content - using CapCut alongside generative tools including Sora, ElevenLabs and Midjourney.
Wrote and ghostwrote thought-leadership articles, short and long form, for leadership teams - placed in outlets including CoinDesk, Coin Bureau and Solana Floor.
Wrote and curated newsletters for every company I've worked with, including Tramplin's - grown to 500+ readers in 3 months at a 32% open rate, above industry average.

03 Discipline

Influencer strategy that treats reach as a means, not a metric.

Designed a tiered KOL strategy for ASI Cloud (formerly CUDOS) that cut spend by almost half against the original budget, without losing reach.
Hand-picked KOLs with genuinely engaged audiences, vetting each for bot activity before negotiating rates directly. On Tramplin, KOL marketing became the highest-performing channel in the campaign - driving roughly 50% of the platform's new stakers.
Built a referral system that kept KOLs engaged beyond a single campaign.

04 Discipline

Communities built and shown up for - online and in person.

Organised conference booths end to end - booth design, lead-capture pages and giveaways built to convert visits into contact details.
Spoke at events including CryptoMondays, Zebu Live, and side events at Token2049 Dubai and Devcon Bangkok.
Ran day-to-day Discord and Telegram engagement, including hosting Spaces and structured giveaway programmes.
Built reward-based product-testing loops for early users - on ASI Cloud, 1000 real users joined in the first month.

05 Discipline

Brand identity and websites, built end to end.

Worked with design teams to create 10+ websites over the years - site mapping, content and design direction.
Built websites from scratch using AI tools - including this one.
Defined brand visual identity end to end - from Discord and Telegram stickers and mascots to social banners and the wider brand storytelling.

Contact

Want the full case studies behind this? They go deeper on three launches - or just get in touch.