I work with technology companies as a CMO, growth strategist and advisor — fractional, full-time or advisory.
I use positioning, content, community and go-to-market to turn complex products into brands people understand, trust and adopt — primarily across AI, fintech, Web3 and cloud infrastructure.
I'm best known for building marketing functions from scratch, launching products on lean budgets, and pairing strong narratives with community-led and commercial growth — without ever buying a follower.
Five years in crypto taught me every growth trick in the book. The numbers on this site were made without them.
Five verified results from recent roles. The stories behind each are in the case studies.
Need senior marketing leadership but not ready to add to the executive team full-time? I join for a defined growth phase — launch, raise, repositioning — and build the function while running it.
Ready to build a durable marketing function and scale it? Head of Marketing / CMO roles where the brand, the team and the pipeline get built properly — for the long run.
From nothing to a market-ready brand, with a plan and the channels to actually grow it.
Positioning, messaging and identity that make a product legible — and worth caring about.
Audiences built and activated from first follower to hundreds of thousands — without buying the numbers.
GTM and growth guidance for founders and early teams. Mentor at Outlier Ventures; speaker at Zebu Live and Token2049.
Real engagement beats audience size. I've been turned down over a 2K account with real engagement — by projects whose 100K couldn't hit 300 impressions. I'd take my real followers over their bots any day.
Serious money wants serious marketing. The brief I hear from every institutional client, over and over: fewer stunts, more paid acquisition, email funnels and proper sales materials. My traditional marketing muscle gets more use every year.
The biggest influencers are usually the worst spend. Small, relevant creators — hand-picked, individually negotiated — compound into more coverage than any single big name. That's how you launch without an influencer budget.
Community is distribution, not decoration. A structured ambassador programme with real incentives can outperform a paid channel — and it doesn't churn when the budget does.
RWA marketplace for US oil & gas investments — built from zero.
The challenge was trust: a category combining traditional energy investing with unfamiliar blockchain infrastructure, sold to accredited investors, family offices and HNWIs. I built a full-funnel, education-led approach — rebrand, repositioned investor journey, thought leadership, webinars and video featuring the leadership team — plus the pitch decks, offering materials and sales collateral that moved investors from first touch through due diligence to closed conversations.
Solana staking platform — launched into a contracting market.
A launch with no room for wasted spend. I ran a data-led channel mix — paid social and search, hand-picked and individually negotiated KOL campaigns, localised pushes into Asian markets and partnerships across the Solana ecosystem, including an app launch on Solana phone. Every move was tracked, analysed and re-decided on the data, which is how the CAC stayed at $27 while the category was shrinking.
Web3 cloud platform — repositioned into the AI & DePIN narrative in a bear market.
No budget for a big launch, so credibility became the channel. I ran an "avalanche" KOL strategy — dozens of small, highly relevant creators given personal early access, seeded by a handful of paid partnerships — until third-party coverage was compounding on its own. Community became distribution: a structured ambassador programme turned the strongest members into an extension of the marketing and sales team, educating developers and bringing them into the ecosystem.
De Gournay — luxury & B2C. Led marketing for a heritage design house: £500K budget, organic audience growth into the hundreds of thousands, and a new market opened at £55K/month recurring.