Fractional CMO work for seed-to-Series-B teams: positioning, demand, and a team that keeps compounding after the engagement ends.
Four verified results from recent roles. The stories behind each are in the case studies.
Repositioned into the AI narrative, in a bear market, with a small budget for a big launch.
Turned an unfamiliar RWA category into a trust-led investment funnel for accredited investors, from zero.
Launched a Solana staking platform into a shrinking market, on a CAC target with no room for waste.
Also led marketing for De Gournay, a heritage luxury house, £500K budget, new market opened at £55K/month recurring.
Read the case studiesFractional, full-time or advisory. The full breakdown of every channel, tool and format lives in Skills →
Senior marketing leadership without adding to the exec team full-time. I join for a defined growth phase (launch, raise, repositioning) and build the function while running it.
Head of Marketing / CMO roles where the brand, the team and the pipeline get built properly for the long run.
From nothing to a market-ready brand, with a plan and the channels to actually grow it.
Positioning, messaging and identity that make a product legible and worth caring about.
Audiences built and activated from first follower to hundreds of thousands, without buying the numbers.
GTM and growth guidance for founders and early teams. Mentor at Outlier Ventures; speaker at Zebu Live and Token2049.
Serious money wants serious marketing. Fewer stunts, more paid acquisition, email funnels and proper sales materials. My traditional marketing muscle gets more use every year.
The biggest influencers are often the worst spend. Small, relevant creators (hand-picked, individually negotiated) compound into more coverage than any single big name.
I'd rather have 500 people who reply than 50,000 who scroll. A newsletter people actually respond to beats a follower count I can't do anything with.
Community is distribution, not decoration. A structured ambassador programme with real incentives can outperform a paid channel, and it doesn't churn when the budget does.
Most crypto marketing metrics are market beta. I'd rather show a client 500 users who converted than a chart that mirrors the token price.
Crypto discipline transfers to fintech better than fintech discipline transfers to crypto. Community-first thinking, radical transparency, and speed under scrutiny are skills built in Web3 marketing, and regulated products need them and rarely have them.
Currently taking fractional / portfolio CMO engagements. London-based, working with teams anywhere.